Ben & Jerry’s, which closed at Reston Town Center last fall, is slated to re-open April 30 in its new space at 11916 Market St.
Reston Ben & Jerry’ owner Cliff Hallock said the new space should be fully ready, pending any permit issues, to be offering scoops of Cherry Garcia, Americone Dream and Cookie Dough ice cream, among other favorites.
Ben & Jerry’s was formerly located at 11928 Market St. That space has been taken over by clothing store Madewell, which plans to open next week.
Hallock said the new space is being built out and is still being configured to its long-and-narrow shape. He said he plans outdoor seating and limited indoor seating at the new store.
Madewell is opening at Reston Town Center on April 27, but fans of the J Crew-owned jeans and accessories store can get a sneak peek at a special event on Tuesday, April 26.
The grand opening party is from 6 to 8 p.m. at the new store at 11928 Market Street at Reston Town Center.
There will be food and drinks, a DJ, and a complimentary Bien Fait tote with purchase (while supplies last), a store spokeswoman said.
RSVP online on Madewell’s Facebook event page.
Madewell is considered a younger, hipper version of J. Crew. Madewell specializes in jeans, leather jackets and totes, and other casual clothes.
Madewell recently opened a branch at the Mosiac District in Fairfax. It also has nearby locations at Tysons Corner Center and Georgetown in D.C.
Here on Reston Now, we often report about local businesses opening or closing.
What you hear of less often are the transactions in between — like when a business is sold to a new owner — even though business sales are quite common.
We took a look through the Reston listings of a business broker marketplace to see what a consumer looking to run a small business could pick up here in Reston.
Often the business is not named, but there are details that provide clues as to which business it may be. (Also, because of the nature of an online platform like this, we can’t be 100 percent sure that all listings are up to date.)
Here are just some of the businesses that are currently listed on the site. We are only naming the business if a name or website is provided in the listing.
Subs and pizza franchise in a “well-established shopping center.” Asking price: $55,000 and a $116,000 franchise fee.
A “cozy salon” at Lake Anne Plaza can be had for just $25,000. Includes four styling stations in the 650-square-foot space.
A speciality paving contractor operation is on the market for $999,999. The listing says “This opportunity is a well-oiled machine for the right buyer to take to the next level. The business has three revenue streams Commercial / Government, Residential, and franchise development.”
A “well established deli” in a Reston office building is on the market for $99,000. The current owner says it is “very easy to run and cook.”
Photo: Bizbuysell.com
The Executive Director of the Reston Town Center Association recently said the town center is “an elite destination.”
A new lunch special at Morton’s The Steakhouse reflects that. Morton’s is making a “Million Dollar Burger,” and you can get it through April 12.
For $39, patrons get a burger and a glass of wine. The Million Dollar Burger features Morton’s Prime Burger topped with foie gras, black truffle butter, and braised short ribs. It’s accompanied by a glass of Anatomy Cabernet Sauvignon.
Morton’s Reston location is located at 11956 Market St.
Ben & Jerry’s is getting closer to returning to Reston Town Center.
The previous store, a longtime Market Street tenant, closed its doors in September with the promise to return in a few months.
The store is moving down the street to 11916 Market St. Its former location is going to be a Madewell store, which should be opening soon.
No word on when Ben & Jerry’s is scheduled to open, but it is well through the permitting and build-out process — and a shiny, modernized sign has been installed.
That probably puts the opening sometime after ice cream weather returns but before paid parking comes to RTC in August.
Reston Now will keep you updated.
The AT&T store that was for years located at 11862 Market St. in Reston Town Center has relocated a few blocks away.
Visit the new location at 1810 Library St. for phone and wireless services.
The new location, which formerly housed The Dandelion Patch until the stationary store closed it Reston spot in early 2015, is a much larger store than the Market Street storefront.
Store hours are 10 a.m. to 8 p.m. Monday through Saturday, and noon to 6 p.m. on Sundays. Store phone number is (571) 203-9589.
The Market Street space is currently empty. Reston Now will let you know if it sees signs of a new tenant.
Lake Anne Brew House will have its grand opening in a little over two weeks, co-owner Melissa Romano confirms.
Romano told Reston Now previously that the business was eyeing a mid-April opening.
The grand opening has now been set for Saturday, April 16.
The Brew House — Reston’s first nanobrewery — will be open 10 a.m. to 11 p.m., with a special ribbon-cutting ceremony at noon, Romano wrote on the company’s Facebook page.
The Brew House will also be open Sunday, April 17 from noon to 5 p.m.
Romano and her husband, Jason, purchased the former Singh Thai space at 11424 Washington Plaza W at Lake Anne Plaza nearly a year ago. They have done extensive renovations to the space and patio, but Melissa Romano said in October the permitting process took longer than expected because a nanobrewery is new territory for the county.
Photo courtesy of Lake Anne Brew House Facebook page.
The former Champps restaurant at Plaza America is close to becoming Reston’s version of a white elephant.
The 11,963-square-foot space remains unoccupied since Champps closed in October of 2014. That makes it Reston’s longest and largest commercial vacancy. Added bonus — the smaller adjacent spot, which formerly housed Saladworks, is now also for rent.
So what gives? The property is actively being marketed by CBRE. It’s in a prime location. Marketing materials highlight these demographics:
- Underserved retail market within 3 miles where demand exceeds retail sales annually by an estimated $984 million
- Strategically located off Dulles Toll Road with over 117,894 VPD and access to over 255,042 VPD in 1/4 mile
- Strong daytime population of 37,869 within 1 mile and average incomes above $119,600
Rental rates per square foot are not made available in the marketing materials and representatives marketing the property generally won’t comment on why no tenant has signed.
A lot of retail and restaurant can fit into close to 12,000 square feet and a lot of money is available to be spent at a shopping plaza that includes a Whole Foods, a Starbucks and generally upscale retail.
So, for the 23rd month, what do you think should fill this space?
After months of construction and inspections, Lake Anne Brew House — Reston’s first nanobrewery — has an opening date in mind.
Co-owner Melissa Romano wrote on the company’s Facebook page on Tuesday that the brewery had passed its final Fairfax County Department of Health Reviews and is ready to start brewing beer.
“Our inspectors were incredibly complimentary of our space and we are both beaming with pride and simultaneously exhausting huge exhales!,” wrote Romano. “Jason will brew the flagship batches later this week in anticipation of a mid-April opening, so be on the lookout for more posts and photos soon.”
The Romanos purchased the former Singh Thai space at 11424 Washington Plaza W at Lake Anne Plaza nearly a year ago. They have done extensive renovations to the space and patio, but Melissa Romano said in October the permitting process took longer than expected because a nanobrewery is new territory for the county.
Melissa Romano says they will be “working around the clock” to brew and prep.
“We will host soft openings for our Kickstarter contributors before opening to the public, but hope to be serving everyone by mid-April,” she said.
Nanobreweries are a growing segment of the craft beer market that typically produce fewer than three barrels at a time. A barrel is typically 31 gallons or two kegs.
Look for updates on an exact opening date soon.
Photo by Michelle Schoening for Lake Anne Brew House
Naked Pizza is slightly changing its brand — and the company is giving away pizza to celebrate.
There will be free pizza at the Reston location — 1675 Reston Parkway — on Wednesday, March 16.
Naked Pizza is a national franchise that prides itself on fresh ingredients, no artificial colors or preservatives and crust made from a 10-grain ancestral blend.
The company is now renaming itself NKD Pizza.
“To drive home the fact that we strip out all the typical junk found in mass produced, processed pizza (and to prevent any potential misinterpretations of which Naked we were talking about) we shortened our name to NKD Pizza,” says a statement on the company website.
Here’s how to get your free pizza: visit the Reston location between noon and 9 p.m. on Wednesday and get a free 10-inch pizza for carryout. If you are in Arlington (Pentagon Row) or McLean on Wednesday, the offer is good there was well.
Chick-fil-A’s planned store at North Point Village Center will be 58 percent bigger than the current Burger King building that occupies that location.
Chick-fil-A plans to tear down the Burger King building to build the new restaurant. In its place, it plans a new restaurant with an exterior that better coordinates with existing buildings at North Point, according to a Fairfax County Planning Department staff report.
The Burger King space at 1490 North Point Village Center has been vacant since March of 2014. Chick-fil-A filed its applications with the county in November. Chick-fil-A has an existing location at 12160 Sunset Hills Rd., about 2 1/2 miles away.
The staff report recommends approval of the project, which will have a public hearing before the county planning commission on March 16 at 8:15 p.m.
Some of the development conditions include:
- Screening the trash dumpsters
- Adding secure bike racks
- Installing water-efficient landscaping
- Using environmentally conscious building materials
- Using EnergyStar-certified appliances
The Reston Planning and Zoning Committee has expressed concern that going from the drive-thru to the shopping center’s exit will involve a complicated U-turn. Chick-fil-A reps said the North Point exit lane will be widened to 12 feet, but that the area between the drive-thru and the village center exit would not be changed.
Carpet One at Reston’s Home Depot Shopping Center has quietly closed its doors.
A sign on the vacant storefront at 11970 Baron Cameron Ave. says to visit Carpet One in Ashburn (433330 Junction Plaza) or in Fairfax (13065 Lee Hwy).
No word who, if anyone, has signed a lease to take over the space.
A new restaurant has filed permits to open at 11692 Plaza America.
Brown Bag, a local fast-casual chainlet, has signed a lease for the space formerly occupied by Salaadworks, which closed last year.
Brown Bag started in Bethesda in 2002. It still has a location there, as well as franchises in Arlington and several stores in DC.
Brown Bag says on its website it takes pride in:
- Local artisan bakers producing multi-grain breads
- Produce from local farms, when in season
- All-natural dairy products
- Hormone-free, all-natural meats
- No trans-fats or processed ingredients
- Fresh squeezed juices
- Locally roasted coffee
- Homemade soups & dressings
On its website, Brown Bag founder Erich Fuldner calls Brown Bag “the anti-sub shop.”
The other area Brown Bag stores are open 7 a.m. to 3:30 p.m. and include breakfast and lunch items. Check out the whole menu on Brown Bag’s website.
It has been about a month since Boston-based Not Your Average Joe’s opened its doors at 1845 Fountain Dr. in Reston.
We thought we would check in on what diners had to say via posts on Yelp.
Overall: NYAJ has 33 review and a four-(out of five) star rating.
The Good:
“Just tried this place for the first time with my family and we all absolutely loved it! Delicious, fresh, and unique meal options, good prices, and wonderful service. Our server, Rob, was fantastic and very helpful with suggestions on the menu. We’ll definitely be coming back for more. P.S. – their buffalo chicken pizza is SO YUMMY.” — Tara H.
“The bartender Kristian was very friendly and helpful — big fan of the stamp he put on our placemat with his name on it, it was a cool and unique touch (and probably the main reason I remember his name weeks later). Great beer selection, fun cocktail choices. We got a pitcher of sangria, mango shrimp spring rolls, and cheesesteak egg rolls. The sangria was pretty good (though a little too cinnamon-spiced for my taste). We were pretty disappointed by the lack of flavor for the mango shrimp spring rolls and did not finish them – ordered the cheesesteak egg rolls instead which were really good!” — Jenni M.
“This place has become the ‘go to’ place for me and my posse of friends. Great food, great ambiance, fun vibe, friendly service!!! With a big spacious well designed bar area it’s a great sports bar option with a classy urban chic feel. Food wise the garlic olive oil dip with bread as a starter is to DIE for!! Rosemary roasted scallops entree–AWESOME!! Asian tuna lettuce wraps…..light, tasty and DELICIOUS! Then KILLER desserts! The place has been packed EVERY time I’ve been there. Well done NYAJ and welcome to Reston! — Peggy B.
The Bad:
“I had the burger with cheese and bacon , sadly the top bun was burnt and also bits of the bacon, I asked for a medium i got a medium well and that’s a big difference for a a guy that’s in to burgers like me, so the meat was a bit dry. Also had the maple bourbon Manhattan it was not a balanced drink, I think the measurements were way off. The sangria was good though.” — Andres G.
“… Overall, we spent an hour and a half in the restaurant — most of that time was waiting for our food. I ordered the sweet blue burger and she ordered steak frites (both medium). The burger was burnt and tasteless. Her steak was rare, and as she put it, “one step from inedible.” The waiter never stopped to check on us and it took so long to get our food that we were reticent to send it back, something we never have done before.
Joe Grooming, the McLean-based maker of men’s hair and grooming products, has left its retail space at Reston Town Center — sort of.
The shop will now be known as PR Barbers and will be operated by Reg Laws, one of the owners of PR at Partners Salons.
Joe Grooming opened at 11944 Market St. in October in a storefront vacated by PR at Partners Salon, which moved to another space at RTC.
“We appreciate having the opportunity for a pop-up shop during the holiday season,” Dan Kliska, president of Joe Grooming, said in a statement.
Kliska said Joe Grooming will continue to concentrate on its online business. The pop-up shop provided the company with the opportunity to explore expanding the brand to include men’s grooming services, he added.
PR Barbers will soon have some competition. A second men’s salon, Roosters, is slated to open at 11990 Market St.
PR Barbers says Joe Grooming gift cards will be honored.





