Morning Notes

Former Herndon Teacher Pleads Guilty to Child Pornography — “A former Herndon High School teacher accused of taking inappropriate photos of dozens of students and possessing thousands of images of child pornography and other lewd material pleaded guilty to multiple charges in Fairfax County Circuit Court on Monday. Raphael Schklowsky, 38, of Reston admitted his guilt on nine counts as part of a deal with Fairfax County prosecutors.” [The Washington Post]

Police Still Looking for Fatal Hit-and-Run Suspect — Fairfax County police have determined that a car that left the scene of a crash that killed a pedestrian in Great Falls last week was a 2017 black Ford Fusion. Detectives believe the car model is a SE, Titanium, Platinum or V6 Sport package. [FCPD]

Electrify America Announces Agreement With Hyundai — The Reston-based electric vehicle charging network operator announced yesterday (Monday) that it will “provide all-electric Hyundai IONIQ 5 drivers with two years of unlimited 30-minute complimentary charging sessions from the date of purchase at Electrify America charging stations.” [Electrify America]

Kids’ Hair Salon Opens in Sterling — The children’s hair salon company Sharkey’s Cuts for Kids has opened a franchise in the Town Center at Sterling shopping mall. Franchise owners Viral & Ami Doshi say the salon features kiddie cars, Xbox stations, and a glamour station, and each haircut includes washing, cutting, and styling as well as a balloon, lollipop, tattoo, and donation to a charity of the customer’s choice. [Sharkey’s Cuts for Kids]

Photo via vantagehill/Flickr

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Local restaurants are getting help from DoorDash and a statewide association for the hospitality industry.

The Virginia Restaurant, Lodging & Travel Association gave $3,500 awards to businesses after over 690 restaurants in Virginia applied for relief. Egg Karne, Pho2000, Spice Town, and Sully’s Pour House in Herndon as well as Sprout Café in Reston were among the nine recipients in Fairfax County.

According to a county news release, Qaiser Aziz of Spice Town said the restaurant lost nearly 30% of its revenue during the pandemic, noting a big chunk of its lunchtime business decreased due to physical distancing as well as business and office closures.

“These restaurateurs are building businesses and community, and they continue to give back in spite of the hardships they have faced over the past year,” the VRLTA said in a news release. “Many have adapted and pivoted to offer online ordering, takeout, delivery and outside dining, and they are looking forward to a better year in 2021.”

The association joined forces with the online food ordering platform DoorDash to give out money to small restaurants that had operations disrupted, saw reduced revenue, or experienced financial stress between March and December 2020.

The 2021 DoorDash Restaurant Operator Relief Grant program was part of DoorDash’s Main Street Strong Pledge and did not require businesses to be a DoorDash partner to be eligible, the VRLTA said.

To be eligible for the grants, businesses had to have no more than three locations with 50 or fewer employees and annual gross revenue of $3 million or less for the specific location that was applying.

VRLTA and DoorDash allocated a total of $450,000 in grants to 128 restaurants in Virginia.

Fairfax County noted eight of the local recipients also received money from the Fairfax Relief Initiative to Support Employers that the Board of Supervisors established last year to give financial assistance to local businesses and nonprofits.

With the Centers for Disease Control and Prevention issuing new mask guidance for fully vaccinated people, Virginia has eased its mask mandate, and major retailers such as Starbucks and Walmart have also lifted restrictions in stores for vaccinated customers, but businesses can still impose restrictions.

Under Gov. Ralph Northam’s current public health order, restaurants and other food service venues are limited to 100 people indoors and 250 people outdoors, and different groups of patrons must be kept at least six feet apart. However, the state will end those and other capacity and distancing restrictions on May 28.

Photo via Griffin Wooldridge/Unsplash

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Willie T’s Seafood Shack, a ghost kitchen out of the Homewood Suites in Reston, is now open.

The seafood concept from Thompson Hospitality opened today (May 20) for delivery and curbside pick-up, a company spokesperson tells Reston Now.

Their hours will be from 4-10 p.m. on Thursdays and Fridays and 12-10 p.m. on Saturdays and Sundays.

Initially expecting an April opening, Willie T’s opted to push the timing back after making a decision to expand its menu with “more robust seafood offerings” like lobster rolls, grilled lobster, and crab cakes, the spokesperson says.

The cooking is being done out of the kitchen at Homewood Suites at 1735 Business Center Drive. The hotel is also owned by Thompson Hospitality, a Reston-based restaurant, facility management, and hospitality group.

The group also owns Makers Union at Reston Town Center, which replaced American Tap Room, Big Buns Damn Good Burgers in Reston and Arlington, and Hen Quarter in Alexandria.

In 2020, the company bought out Matchbox Food Group, which owns all of the Matchbox locations.

The group is currently “actively” looking for a brick and mortar location for Willie T’s in the Reston/Herndon area as well as Silver Spring, Maryland, the spokesperson says.

To avoid a lot of construction and enable the venue to open more quickly, Thompson Hospitality is searching for a second-generation restaurant space, meaning a location that has been already built out and leased to a previous food service tenant.

Thompson Hospitality hopes that Willie T’s will stay in Reston since a number of their businesses are in the area, the spokesperson noted.

A previous iteration of Willie T’s was set up in Dupont Circle in downtown D.C. before it moved across town to Connecticut Avenue NW and later closed.

Delivery is available through Ubereats, GrubHub, and DoorDash. Patrons can also order curbside pickup.

Photo via Thompson Hospitality

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(Updated at 10:15 a.m. on 5/25/2021) A new sushi restaurant is coming to Reston’s North Point Village Center later this year.

Matsutake Sushi is expected to open to customers in November, Matsutake National Inc. President Heesook Chun confirmed to Reston Now in an email.

Matsutake Sushi will be moving into 1492 North Point Village Center, which has been vacant for the past two years. The most recent tenant was a Boston Market that closed in 2019.

There are other Matsutake Sushi locations in the D.C. region, including one at Worldgate Centre in Herndon that closed, Washington Reagan National Airport in Arlington, and Frederick, Maryland.

Chun says he no longer owns most of them, except for the Arlington venue.

The menus at those restaurants include sushi, sashimi, teriyaki, hibachi, and tempura.

North Point Village Center is owned by Lerner Retail, whose wide area portfolio includes owning the Spectrum at Reston Town Center, which is still set to be redeveloped.

North Point Village Center has had several comings and goings over the last year.

Christie-Adam Salon and Spa replaced another hair salon earlier this year. GNC shuttered last summer. Also this time last year, a fire broke out on the shopping center’s roof and swastikas were found spray painted on the sidewalk. FCPD classified it as a hate or bias incident.

North Point Village Center is one of Reston’s five village centers and the last one built. It was opened in 1993.

Photo by Laura Crielly

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Virginia is no longer requiring that people wear face masks indoors if they have been fully vaccinated, a move that reflects the COVID-19 pandemic’s waning threat in the state as vaccination rates rise and case rates fall.

However, there are some exceptions to the new rules. In addition to maintaining the state’s mask mandate for health care facilities, public transportation, and schools, the revised guidance lets businesses continue requiring masks within their establishments.

In the wake of the Centers for Disease Control and Prevention’s announcement, some businesses are continuing to mandate masks for all customers, while others are letting fully vaccinated customers go mask-free, depending on local and state regulations, though a few, like Trader Joe’s and Starbucks, are still requiring masks for employees.

With masks still “strongly recommended” in all settings for people who aren’t fully vaccinated, however, businesses largely seem to be relying on an honor system, raising questions for parents with children who aren’t eligible to be vaccinated yet and service workers who have to interact with a wide variety of customers.

Gov. Ralph Northam said earlier this month that he has not ruled out the possibility of vaccine “passports” as a means for people to prove they’ve been vaccinated before participating in certain activities, but for the time being, there are no plans to implement any such system.

Fairfax County Board of Supervisors Chairman Jeff McKay told Reston Now that he is “not aware of any concerns” from businesses about enforcing the new mask guidelines.

“I’m not aware of any concerns we have heard at this point, but per state guidance, businesses can make their own decisions about masking,” McKay said. “I encourage our businesses to do what they feel is best for the health and safety of their staff and customers.”

What approach makes you most comfortable when it comes to masks right now? Would you prefer that retail stores, theaters, and other businesses keep requiring masks to minimize confusion and risk, or should they let customers and workers go without masks, trusting that they’ve been vaccinated?

Photo via vantagehill/Flickr

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Morning Notes

County Board Discusses Impact of Telework on Hiring — “After companies in the county have spent more than a year with much of their workforces teleworking — and with county office vacancy rates hovering at 14.6% in 2020, the highest rate in two years — Fairfax Board Chairman Jeffrey McKay asked the Fairfax County EDA whether the number of tech vacancies could lead companies to pivot to recruiting remote workers and what the ripple effects would be.” [Washington Business Journal]

Metro Waives Special Events Fee — Metro’s Board of Directors approved a temporary policy yesterday (Thursday) waiving the $100,000 per hour fee normally charged to large-scale event organizers to keep stations open past standard closing hours. The waiver will apply for professional sports games and other approved special events through Dec. 31. [WMATA]

Suffragist Memorial Dedication on Sunday — The Turning Point Suffragist Memorial will be dedicated at Occoquan Regional Park in Lorton at 2 p.m. on Sunday (May 16). It is the first memorial in the U.S. devoted to the women’s suffrage movement. The ceremony, which will be live-streamed, was originally scheduled for Aug. 26, 2020 to coincide with the 100th anniversary of the 19th Amendment’s ratification but got postponed due to the pandemic. [Turning Point Suffragist Memorial Association]

Colvin Run Mill and Frying Pan Recognized — The National Association of County Park and Recreation Officials named Colvin Run Mill in Great Falls and the Friends of Frying Pan Farm Park in Herndon among the winners of its 2021 NACPRO Awards. The Colvin Run Miller’s House Exhibit won the Historical or Cultural Facility category, and the Friends of Frying Pan won the Outstanding Support Organization category. [Fairfax County Park Authority]

Photo via vantagehill/Flickr

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Reston is now home to an expansion of PuroClean, a national business that specializes in cleaning, restoration, and commercial services.

PuroClean announced on Wednesday (May 5) that entrepreneur and Army veteran Joseph Ortiz is opening the company’s latest franchise, which will primarily provide service in Reston, Herndon, Great Falls, Tysons, and Shady Oaks.

Founded in 2001, PuroClean has more than 325 franchise offices throughout the United States and Canada. The company’s focus is providing a range of cleaning services, including water damage restoration, mold removal, fire and smoke damage restoration, and biohazard and virus cleanup.

The business also offers inspections, demolition, debris removal, and cleaning for carpet, upholstery, air ducts, vents, and tile and grout, along with commercial property restoration services for property owners who suffer large-scale damage.

“We’re happy to announce the expansion of the PuroClean network in Virginia with the opening of PuroClean of Reston.  This team is certified and equipped to serve local property owners during their times of need,” PuroClean President and COO Steve White said in a press release.

The Reston franchise brings PuroClean up to five franchises in Northern Virginia. The company also has offices in McLean, Alexandria, Springfield, and Sterling.

“By growing and supporting franchise owners like Joseph across North America, we can help small business owners begin their entrepreneurial journey and serve their local communities,” he added.

Before starting his PuroClean franchise, Ortiz served in the U.S. Army and subsequently worked multiple positions within the aerospace industry. He is also president of the aircraft maintenance company DCJets Services LLC, which he opened in Sterling in 2016.

“As a military veteran, it was a natural transition for me to become a franchise owner at PuroClean, who provides services to people during their times of need throughout Fairfax county,” Ortiz said. “Amid the pandemic, our homes and workplaces are our most personal spaces and if I can help someone save their property, then I’ve completed my duty.”

Photo courtesy PuroClean

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Andria McClellan, a Democratic candidate for Virginia lieutenant governor, released a plan on Thursday (April 29) outlining her policy platform to support small businesses coming out of the COVID-19 pandemic.

In conjunction with the plan’s launch, McClellan visited the Town of Herndon to talk to Mayor Sheila Olem and community members about the state of local small businesses. The Herndon visit was a part of an ongoing tour of Northern Virginia and the state as early voting in the Democratic primary gets underway.

While visiting various town businesses, including Green Lizard Cycling and Great Harvest Bread Co., McClellan acknowledged the challenges many small businesses have faced during the COVID-19 pandemic, while praising the sense of community fostered by both town officials and residents.

“It’s great to see a community like Herndon where the community members came together and supported the local businesses and did the GoFundMe pages and things like that,” McClellan said. “Hearing from Mayor Olem about how their economic department was helped by folks from parks and rec calling all the small businesses and doing that reach out, it just makes me feel really good about the community.”

Currently a member of the Norfolk City Council, McClellan says her small business plan was shaped by her 30-plus years of experience volunteering, fundraising, and pursuing various business endeavors, including work with nonprofits and public sector work as well as two start-up ventures.

“What happens with small businesses that are independently owned, when they make money, they put it right back into the community where they’re working and where their people are working,” McClellan said. “So, supporting those businesses and those jobs also supports the greater community.”

Her plan focuses on reducing red tape to clarify and simplify certification processes while providing government support to communities requiring the help. She also wants to foster “local and regional small business ecosystems” by connecting small business owners to one another and resources.

McClellan’s plan also calls for more opportunities for new businesses that work with renewable energy sources and water quality and more state funding to expand access to capital for small businesses through microloans, mid-range capital, and seed funding.

She believes the state’s economy and tax revenues are in better shape than anticipated given the impact of the pandemic, but she emphasized that she remains concerned about what will happen to people “who have suffered greatly” when the federal eviction moratorium comes to a close.

“It’s great to see this thriving community here, but I think underlying in all of our communities, there are a lot of people who are still hurting,” McClellan said. “We’re going to see that in much greater detail the second half of this year and we’ve got to be prepared for it.”

McClellan faces Del. Hala Ayala, Del. Mark Levine, Sean Perryman, Del. Sam Rasoul, and Xavier Warren for the Democratic nomination to replace Lt. Gov. Justin Fairfax, who is running for governor. Voting for the Democratic primary concludes June 8.

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(Updated at 9:55 a.m.) Virginia will further loosen restrictions on social gatherings and some businesses on May 15, Gov. Ralph Northam announced yesterday afternoon (April 22).

“Vaccination numbers are up, and our COVID-19 case numbers are substantially lower than they were earlier this year,” Northam said in a video message. “So, we have been able to begin easing some mitigation measures.”

Changes include increasing capacity for both outdoor and indoor entertainment venues to 50%, though indoor venues will be capped at 1,000 people. Both outdoor and indoor venues were previously limited to 30% capacity.

Per the executive order, the entertainment venue category includes concert venues, performance art venues, movie theaters, museums, bowling alleys, escape rooms, zoos, and trampoline parks.

In addition, indoor recreational sporting events will be allowed more spectators with an increase of up to 50% capacity or 250 people, whichever is less. Outdoor recreational sporting events can go up to 50% capacity or 1,000 people.

Public and private social gatherings will be able to host up to 100 people if they’re indoors or 250 people if they’re outdoors. Masks must still be worn, and six feet of social distancing must still be maintained.

Restaurants will be able to sell alcohol after midnight again. Northam also amended Virginia’s guidance earlier this week to let restaurants resume bar service, effective immediately, provided the patrons are six feet apart.

Late-night and 24-hour restaurants will no longer have to close their dining room between midnight and 5 a.m., either. Self-service buffets will also be allowed to reopen.

“I’m optimistic that we will be able to take more steps in June,” Northam said. “We are working to significantly ramp up vaccinations even further and aim to reduce capacity limits in June, hopefully all the way.”

The governor also took the time to announce that children 12 and over could potentially be eligible to get a COVID-19 vaccination as soon as this summer.

“Research is moving forward and it’s looking like vaccinations may be available for children age 12 and over as soon as this summer,” Northam said. “That will make it easier and safer for when school starts up again in the fall.”

Along with the rest of Virginia, Fairfax County moved to Phase 2 on Sunday (April 18), making all adults 16 and over eligible for a vaccine, but getting an appointment continues to be a challenge, particularly at local pharmacies. Some readers have told Reston Now that they have had luck finding slots at the new Tysons mass vaccination site, which is now listed as an option in Vaccine Finder.

Fairfax County Board of Supervisor Chairman Jeff McKay says the latest easing of public health restrictions reflects the encouraging trends that the county has been seeing, with COVID-19 cases declining and vaccinations on the rise.

As of today (Friday), the county is currently averaging 141.6 new cases over the past week, which is down from the spring 2021 high of 194.4 cases on April 13. 484,617 residents have received at least one vaccine dose, and 297,704 residents have been fully vaccinated, according to the Virginia Department of Health.

“Our population in Fairfax County is very eager to be vaccinated and have acted with care this last year,” McKay said in a statement. “Of course, we will keep an eye on the data as we move forward, we know we aren’t out of the woods yet. We need everyone to be smart, but generally everything is moving in the right direction.”

Northam has set May 31 as the target date for all adults who want a vaccine to be able to get one, but Fairfax County officials have not committed to that yet.

Even with the easing of restrictions, Northam reiterated that some mitigation strategies still need to continue.

“We all need to wear masks, keep social distancing, and we all need to keep encouraging each other to get a shot,” he said.

Photo via Governor Ralph Northam/YouTube

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Morning Notes

Early Voting Begins Today — At 9 a.m., Fairfax County voters can start casting their ballots for the June 8 Democratic primary. Early voting has expanded from previous years, with all registered voters now allowed to participate and the county immediately offering three locations with Saturday hours. [Fairfax County Government]

Massage Therapist Arrested for Sexual Battery in Herndon — “Herndon Police arrested a massage therapist Wednesday in connection with a sexual battery incident that occurred at a business in the 400 block of Carlisle Drive, according to a post on the department’s official Facebook page. Police charged Zachary Nelson Guzman-Orellana, 39, of Leesburg, with aggravated sexual battery by a therapist.” [Patch]

Herndon Farmers Market Opens Amid Blustery Weather — “A handful of vendors bundled up early Thursday morning and set up their tables, signaling the return of the Herndon Farmers Market to Lynn Street in old town for the 2021 season. It was cold and windy, but everyone seemed happy to be back.” [Patch]

Reston Association Job Fair Coming Tomorrow — “Join us this Saturday at the Reston Aquatics Job Fair! From 11 AM-2 PM, come to Ridge Heights Pool and chat with current staff, play games, and win prizes. Bring your friends and spread the word! Social distancing and masks will be required.” [RA/Twitter]

Reston CEO to Host Entrepreneurship Workshop — Reston Limousine Service President and CEO Kristina Bouweiri will lead the Fairfax County Economic Development Authority’s next “Entrepreneurship 101: Starting a Business in Fairfax County” webinar on May 4. Held every other month, the virtual workshops feature panels of small business experts on how to start a business. [FCEDA]

Photo via vantagehill/Flickr

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Morning Notes

Metro Board Debates Lowering Fares — “During the transit authority’s bi-monthly board meeting Thursday, four board members voiced support for a flurry of proposals that would simplify or reduce rail fees, including lower fares and eliminating rush hour peak pricing.” [DCist]

Paycheck Protection Program Deadline Extended — The deadline for small businesses to apply for forgivable loans from the federal COVID-19 relief program has been extended to May 31. The new PPP application period includes a 14-day window exclusively open to businesses and nonprofits with fewer than 20 employees. [Fairfax County Economic Development Authority]

Virginia to Overhaul Police Shooting Investigations — “Virginia’s attorney general and the state’s NAACP announced Wednesday that they are launching a collaborative effort to bring more transparency, impartiality and public confidence to the way police shootings are investigated across the commonwealth.” [The Washington Post]

Hunter Mill Supervisor to Assist with Potomac River Cleanup — “Help clean up our beautiful communities! This Saturday, April 10 is the Potomac River Watershed Cleanup. I’ll be participating in events in Reston and the weather looks good, so please consider joining us!” [Supervisor Walter Alcorn/Twitter]

Federal Assistance Available to Shuttered Venues — The Small Business Association’s Shuttered Venue Operators Grant program is now accepting applicants seeking assistance with payroll, rent, and other expenses. Supported by $16 billion from the American Rescue Plan Act, the program is open to live venue operators, promoters, theatrical producers, live performing arts organizations, museums, zoos, aquariums and theaters. [Fairfax County Government]

RCC Unveils Plans to Celebrate Earth Day — Reston Community Center’s 2021 Earth Day activities will include a photo scavenger hunt, play-dough making, storytelling, and supplies for a home herb garden. Advance registration and face masks are required for the Green Reston program on April 24. [Patch]

Photo via Mary Dominiak/Twitter

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A new seafood ghost kitchen is coming to Reston.

Willie T’s Seafood Shack is opening in the Reston-area but will only be available for delivery through Ubereats, GrubHub, and DoorDash, a company spokesperson tells Reston Now.

While the hope is to start delivering “in a few weeks,” there are plans to open a dedicated brick and mortar in the coming months also in the Reston area.

The current concept of delivery-only, says the spokesperson is to “build branding” as they prepare for a more permanent restaurant opening.

The term “ghost kitchen” refers to setting up a kitchen in a non-permanent space and providing delivery-only service. They’ve become very popular during the pandemic, particularly in the D.C.-region.

Willie T’s Seafood Shack is owned by Reston-based Thompson Hospitality, which owns a number of restaurants across the region and the country.

This includes Makers Union at Reston Town Center (which replaced American Tap Room), Big Buns in Arlington, and Hen Quarter in Alexandria. Late last year, the company bought out Matchbox Food Group, which owns all of the Matchbox locations.

Thompson Hospitality also owns Homewood Suites in Reston, off of Sunset Hills Road.

A previous iteration of Willie T’s was in Dupont Circle in D.C. before moving across town to Connecticut Avenue NW, and, then, closing.

According to the restaurant’s website, the menu is simple. For soups, there are lobster bisque and clam chowder. Entrees include sandwiches and baskets of grilled and fried fish, which includes catfish, whiting, and shrimp. There’s also crab cakes.

At least one job is currently available as well at the delivery-only establishment, kitchen supervisor.

Photo via Thompson Hospitality

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Reston Town Center’s Bow Tie Cinemas is looking to re-open by Memorial Day.

A company spokesperson tells Reston Now that they plan is to turn the projectors back on when “the film supply becomes more stable, perhaps by Memorial Day at the latest.” Meaning, when studios begin releasing more movies again to theaters (as opposed to streaming services or on demand).

The spokesperson noted that studios have already started doing this, advertising summer releases and populating the calendar for the later year, due to the re-opening of theaters in New York and Los Angeles.

The Reston Town Center movie theater shut down a year ago and has yet to reopen.

However, several other local theaters have already opened their doors including Herndon’s AMC Worldgate 9 and AMC Tysons Corner 16. The Regal Dulles Town Center, however, remains closed.

Virginia currently allows movie theaters and other arts venues to open with up to 30% capacity.

Bowtie Cinema’s only other Virginia location in Richmond reopened in July. The company spokesperson didn’t answer a follow-up about why the Richmond location is open while the Reston one is currently not.

When it does re-open, a number of safety protocols will be in place including mandatory facemasks, increased cleanings, social distancing, and contactless cash exchange.

Bowtie Cinemas acquired the theater at Reston Town Center in 2011 from Rave Cinema.

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Fairfax County officials are meeting tomorrow (March 16) to discuss two programs aimed at helping small businesses recover from the pandemic.

The “Pivot Grant” will be smaller amounts of money given to a larger group of businesses with the aim of supporting them as they continue to operate. The intended effect is to “mitigate… business closures” due to not being able to afford operational costs.

Proposed funding needed for these grants is about $13.5 million.

The hoped-for timeline, according to pre-meeting materials, is to get the grant approved by the Board of Supervisors in April or May, open applications in May or June, and grant monies actually go out to businesses in June or July.

The “Thrive Program” will provide technical assistance and counseling to entrepreneurs and businesses trying to grow.

As opposed to individual businesses, providers would apply for this and they would assist businesses. $500,000 is being proposed as the amount given to each provider. That program could launch in the summer and run through the year.

According to research, three industries with highest job losses in the county through December – not surprisingly and similar to September – are hospitality and food service, health care, and retail. They make up more than 50% of the jobs lost in Fairfax County.

A recent survey also suggested that 93% of small businesses would use any additional money provided towards operating expenses and rent/mortgage support.

In November, research was also presented that showed the greatest economic impact of the pandemic has been in the Falls Church, Annandale, and Baileys Crossroads areas.

Those areas as well have the highest concentration of COVID-19 cases in the county and the highest share of communities of color.

A number of specific recommendations and proposals are also being discussed. They include:

  • Launching a “Buy local” marketing campaign focused on goods made in the county and minority-owned businesses.
  • Setting up an online permitting process aimed at alterations to keep businesses open.
  • Advocating for state legislation that prioritizes local purchasing.
  • Expanding access to affordable child-care, housing, and internet service for workers and their families.
  • Strengthening job and training programs by piloting a neighborhood job center.
  • Leveraging county to hire local workers for pandemic recovery efforts.
  • Starting a “Local Business Marketplace Pilot”

These discussions are taking place at the Fairfax County Board of Supervisors Economic Initiative Committee public meeting. It starts at 9:30 a.m. and will be streamed online.

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It was a year ago when business owner Liz Kamp made the decision to shut down her cycling, strength, and fitness studio New Trail.

New Trail, located at Lake Anne in Reston, was thriving after opening in November 2018. The customer base was growing, nine employees had been hired, and Kamp, 36 and a mother of three, was proud of the community she had built. There was even talk about opening a second studio.

That all changed on March 14 last year.

“We had a St. Paddy’s [cycling] event and I had set up a million safety precautions that I felt pretty good about,” Kamp says. “Then we had it and I just felt like I didn’t have full control of this.”

Immediately after that event, she made a very difficult decision.

Seeing people getting too close to one another after class and realizing she could do little to spread COVID-19 by establishing precautions, she closed New Trail.

“It was too stressful and too risky, ” she says. “It was my social responsibility to shut it down.”

Exactly a year later, on March 14, 2021, Kamp is re-opening her studio and allowing people to exercise indoors for the first time.

Classes will remain very limited, with only six people inside at a time and spread out by at least 10 feet. Doors will remain open for fresh air, a new HVAC system will be running, and masks are required.

Participants can also exercise outside for those who are not comfortable being inside yet.

But it’s a return to something resembling normalcy for the fitness studio and for Kamp’s ambitions. She hopes to create a space for those like her looking for a good workout.

Kamp has been a fitness instructor for nearly her whole career, including a stint as a fitness specialist for the Herndon Parks and Recreation Department.

Then, in 2009, she moved to Reston and within walking distance of Lake Anne.

“It was sort of an underutilized space at the time,” Kamp says about Lake Anne.

It took nearly a decade — she’s a mom to three kids —  but Kamp eventually made her dream happen — opening up New Trail in part of the space that used to be Lake Anne Pharmacy (which closed in 2014).

“Such a deep part of my mission is to create the space where it’s a hangout,” she says. “You’re not anonymous. They know me. I know them. That small town appeal was strong for me.”

Her goal was also to create a studio for folks like her.

“I think a lot of times when people see what we call boutique studios, it’s 20-year-old models teaching and it sort of sets people up for intimidation,” she says. “I wanted to take that all out of the game and focus on just creating a real community where the focus is not how we look, but working out and moving for wellness. Mind, body and soul.”

Everything was going great until March 2020. In the intervening year, she received a Payment Protection Program loan while pivoting to some outdoor (in the summer) and virtual classes but admits it wasn’t the same.

“Our value in the marketplace is the in-person experience, so when you take that away, it’s just different and it takes away our uniqueness,” she says.

Competing with Pelotons of the world was also very tough since they can provide top-notch production at lower costs.

“That was defeating at times… feeling like ‘how can I compete?'” Kamp says.

But this shift back to indoors and, maybe, normalcy is leaving her hopeful. She misses seeing her customers and thinks people will flock back.

“Places like New Trail are going to mean much more to people now,” she says. “We’ve missed that human connection.”

As for that second studio, she remains optimistic about it but is waiting to see what 2021 and beyond – brings.

“We will keep pushing our mission forward,” Kamp says.

Photo courtesy of New Trail/Kim Chevez Photography

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