Reston received a lot of press attention back during its initial development stages, but what really helped attract people to live and work in Reston was the marketing, said local graphic designer Chris Rooney.
The Reston-centric advertisements of yore primarily ran in The Washington Post and the now-defunct Washington Evening Star.
“These ads first appeared at the genesis of Reston when it was being developed,” said Rooney. “Without these ads, I don’t think that Reston would become what it is today, attracting people here today and making it what it is now.”
Rooney will conduct an event at the Reston Community Center next Thursday (May 10) at 7 p.m., entitled “Reston Hears Voices: The Marketing of a New Town.” The event will focus on how the town defined itself through marketing and advertising from the early 1960s through the first 10 years of Reston’s existence.
Over 70 newspaper advertisements have been collected for the event, all spanning the time from when construction on Reston’s first village center started to when the town reached a population of 10,000.
The event will probably offer “things that the audience hasn’t really seen before,” said Alexandra Campbell, the Reston Historic Trust’s executive director. “So that certainly will be a nice aspect to it.”
Photo via the Reston Historic Trust
The Greater Reston Arts Center will be hosting the exhibit, “Mike Cloud: Figure Studies” from April 28 through July 7.
This is the first time Brooklyn-based artist Cloud will be showing his work in the greater D.C. area, according to the center. Cloud’s exhibit is described by the center as a selection of works that “consider language, symbolism, metaphor, history and identity through the examination of the figure.”
The exhibit based on a single painting “Cycle and Stable” (2015) features Cloud’s series of collages based on the work of photographer Anne Leibovitz and new paintings.
Cloud received an M.F.A. from Yale University School of Art and a B.F.A. from the University of Illinois-Chicago. He will also host a talk on the opening day of his exhibit from 4-5 p.m. followed by an opening reception from 5-7 p.m.
There will be a private dinner with Cloud celebrating the exhibit. Tickets cost $100 for the public and $75 for GRACE members, board of directors and sponsors. Those interested must RSVP by emailing [email protected] by April 25.
Photo courtesy GRACE
A cast bronze sculpture inspired by the power of Mother Nature was installed at Reston Station Plaza this month.
The piece, “The Force of Nature,” is by artist Lorenzo Quinn and is located on the north side of Wiehle-Reston East Station.
A statement from the artist is below:
“We humans think of ourselves as supreme beings, above all others and in absolute control of our destiny and our surroundings. We live with a false sense of security only to be awakened by Mother Nature’s fury, almost as if she needs to remind us of her presence and our responsibility towards her child (The Earth).
After having seen the ravaged coast of Thailand and the Hurricane that affected the Southern States I decided to create a sculpture dedicated to Mother Nature. This would be reminiscent of the early statues made as peace offerings to the Gods in the hope of quenching their anger.
In essence, people are not very different today from the people who lived thousands of years ago. We still devote ourselves to symbols in order to escape our destiny.”
Photos via Public Art Reston
This March nine Reston schools will showcase art from students at the Reston Community Center Lake Anne and Hunters Woods locations.
The exhibits are a part of Youth Art Month, a national observance organized by the Council for Art Education, which has been celebrated since 1961.
Works by students from Aldrin, Armstrong, Dogwood, Forest Edge, Hunters Woods, Lake Anne, Terraset and Sunrise Valley Elementary Schools will be showcased at RCC Lake Anne from March 3 to April 2 in the Jo Ann Rose Gallery and 3D Gallery. A reception will be held March 11 from 2-4 p.m.
Works from Langston Hughes Middle School will also be on display at RCC Hunter Woods from March 1-31.
The mediums used by students in kindergarten through eighth grade include watercolor, chalk and oil pastels.
“This is my absolute favorite time in our exhibition schedule,” wrote RCC Arts Education Director Cheri Danaher in a press release. “We are able to celebrate the work of our students and the importance of art education in our schools and community at large.”
Photo by Reston Community Center
NII Holdings hangs on — The Reston-based company is trading above the minimum share price to retain its place on the NASDAQ. But it hasn’t fully steered clear of financial trouble yet. [Washington Business Journal]
Hunting down traffic — For years, county officials have mulled plans to tackle backups on Hunter Mill Road near the Dulles Toll Road. A county commission is set to vote on a new solution tonight. [Fairfax County Government]
A shoutout to Ms. Anne — In honor of Crossing Guard Appreciation Day, the employee at Lake Anne Elementary School was selected as one of the top six crossing guards in the state. [Lake Anne Elementary School]
Honoring young artists — The Alliance for Young Artists & Writers selected 14 students from South Lakes High School for the annual Scholastic Art Awards, one of the most prestigious scholarships for creative teens. [The Connection]
Photo by Fatimah Waseem
The exhibit by Rudy Guernica, a Reston-based artist who studied at Maryland Institute College of Art and the Art Institute of Chicago, is titled “Lost in the Woods.” It features paintings inspired by hiking local trails and digital art created by passing photos through art filters from graphic programs that transform source photos into artistic media and styles.
Guernica says his work questions the perception of the creative process and the role of the camera and computers in making artwork.
The exhibit is free and open to the public from 9 a.m. to 9 p.m. Monday through Saturday and on Sundays form 9 a.m. to 8 pm. A reception to launch the exhibit is set for Jan. 14 from 2:30 – 3:30 p.m.
Photo courtesy of Rudy Guernica